Selling the intangible

I got a question on Tuesday about a job. "Can you sell something that's intangible?" I can and did. I sold students on the value of education. I sold education. It is, perhaps, the third most intangible concept to sell. The second would be morals and ethics. The most intangible would be spirituality.

Spirituality, soul conception, is completely and wholly (not holy) intangible. When someone dies, according to many, the soul leaves and enters the afterlife or afterdeath. This is completely unprovable. It is faith and faith alone that sells this concept.

Morals and ethics can be proven to be helpful and worthy in life experiences. Cheating someone only to find s/he is then in the position to do the same to do, can show honesty is better and always is. In the end, immoral acts always have a price and amoral behavior leads to little gain, overall.

Education, while not 100% accurate, generally leads people to greater choices, not necessarily greater happiness or fortune. It is certain that few un- or undereducated persons with little or no dedication ever did anything or met with success. Education, therefore is a ticket to a cinema of shows or "lives" as it were. You go to the cinema and see a show, but don't like it, you can see another; or so it is in life with an education you get to choice other vocations. Without education, your choices are limited.

I have sold the intangible.